[ Pobierz całość w formacie PDF ]
.Ryanair sells seats on a one-way basis, thus eliminating minimum stay requirements from all travel onRyanair scheduled services.Ryanair sets fares on the basis of the demand for particular flights and by referenceto the period remaining to the date of departure of the flight, with higher fares charged on flights with higherlevels of demand and for bookings made nearer to the date of departure.Ryanair also periodically runs specialpromotional fare campaigns.See Route System, Scheduling and Fares Low and Widely Available Faresbelow.Customer Service.Ryanair s strategy is to deliver the best customer service performance in its peergroup.According to the data available from the Association of European Airlines ( AEA ) and airlines ownpublished statistics, Ryanair has achieved better punctuality, fewer lost bags, and fewer cancellations than itspeer group in Europe.Ryanair achieves this by focusing strongly on the execution of these services and byprimarily operating from un-congested airports.Ryanair conducts a daily conference call with Ryanair andairport personnel at each of its base airports, during which the reasons for each first wave flight delay andbaggage short-shipment are discussed in detail and logged to ensure that the root cause is identified andrectified.Subsequent (consequential) delays and short shipments are investigated by Ryanair ground operationspersonnel.Customer satisfaction is also measured by regular online, mystery-passenger and by passengersurveys.56 Frequent Point-to-Point Flights on Short-Haul Routes.Ryanair provides frequent point-to-pointservice on short-haul routes to secondary and regional airports in and around major population centers and traveldestinations.In the 2012 fiscal year, Ryanair flew an average route length of 771 miles and an average flightduration of approximately 1.77 hours.Short-haul routes allow Ryanair to offer its low fares and frequentservice, while eliminating the need to provide unnecessary frills, like in-flight meals and movies, otherwiseexpected by customers on longer flights.Point-to-point flying (as opposed to hub-and-spoke service) allowsRyanair to offer direct, non-stop routes and avoid the costs of providing through service, for connectingpassengers, including baggage transfer and transit passenger assistance.In choosing its routes, Ryanair favors secondary airports with convenient transportation to majorpopulation centers and regional airports.Secondary and regional airports are generally less congested than majorairports and, as a result, can be expected to provide higher rates of on-time departures, faster turnaround times(the time an aircraft spends at a gate loading and unloading passengers), fewer terminal delays, morecompetitive airport access, and lower handling costs.Ryanair s on time performance record (arrivals within15 minutes of schedule) for the 2012 fiscal year was 91%.Faster turnaround times are a key element inRyanair s efforts to maximize aircraft utilization.Ryanair s average scheduled turnaround time for the 2012fiscal year was approximately 25 minutes.Secondary and regional airports also generally do not maintain slotrequirements or other operating restrictions that can increase operating expenses and limit the number ofallowed take-offs and landings.Low Operating Costs.Management believes that Ryanair s operating costs are among the lowest of anyEuropean scheduled-passenger airline.Ryanair strives to reduce or control four of the primary expensesinvolved in running a major scheduled airline: (i) aircraft equipment costs; (ii) personnel costs; (iii) customerservice costs; and (iv) airport access and handling costs:Aircraft Equipment Costs.Ryanair s primary strategy for controlling aircraft acquisition costs isfocused on operating a single aircraft type.Ryanair currently operates only next generation Boeing737-800s
[ Pobierz całość w formacie PDF ]
